- Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice.
- Optimized for search and user experience for all channels of content including blogs, news portals, social media, video, and in-person
- Develop site content (including titles, keywords, meta descriptions and on page copy including updating clients blogs. This includes the keywords Research) Developing external content (press releases / articles for syndication). Should be healthcare specific
- End-to-end SEO Submission. Developing unique content for client websites, company web properties and newsletter, including technical writing.
- Writing and posting content online; maintains company Web pages, blog(s) and all digital assets.
- Keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends.
- Coordinate content creation & publishing of company newsletters (internal or external).
- Prepare internal and external communications including announcements, press releases, tutorials, case Implementing the Social Bookmarking Strategies and creating the Ad copies for the Pay per click campaigns.
- Generating reports, analysing it and utilising the same for Tweaking the Campaign Content.
- As a Content Writer(Marketing), you will be responsible for writing product descriptions, SEO copywriting, creative copywriting, blogs and web content.
- Working closely with the social media manager and the rest of the marketing team, you will bring our creative communication and marketing campaigns alive.
On a day to day basis, you will be working on:
- Writing both long form and short form content and copies
- Creating a repository of content ideas across varied topics
- Online / offline research and getting new content ideas
- Blog articles for CDB blog as per the content plan
- Creative and engaging content for infographics, survey reports & presentations
- Content for social media including contests, surveys etc.
- Content for blogger outreach activities
- Content for web ads and mailers
- Content for website
- Maintaining high quality content on our website and other products
- Technical troubleshooting for content display on website
Keeping up-to- date with best practices in writing for the web, web usability, web design, and business/industry trends