Critical tips on creating an effective content curation strategy
- September 26, 2019
- Content Strategy
Consistently generating new content is both challenging and time-consuming, but to face in today’s competing digital marketing scene, it’s a virtual requirement in your manner.
From self-employed freelancers to multinational companies, everyone’s looking to keep a consistent stream of fresh, winning social media content to keep their readers engaged.
As content curation can be an excellent way to showcase your expertise and build brand connection, while also reducing your effort. But despite it being a more common way to manage content flow, numerous people and businesses, however, do it wrong.
In this post, here are some crucial steps to help enhance your content curation purposes.
1. Determine the correct content to give
People follow you because of the things you say, and the knowledge they get from following your feeds is essential to them and attaches importance to their lives. So, if you don’t find anything valuable, the possibility is that people won’t find it too.
By the end of the day, what this suggests is that you’re going to have to read the reports and watch the videos that you may be sharing with your fans.
TIP: share the best content you see. A poor part of the content can easily damage your brand and your image.
2. Continuously add your ideas
When you’re questioning whether to give something or not, also examine whether it’s content that you could add your view to.
For example, is it something that you:
Can review – We exist in an age of content overload. Shortening a long article is not only necessary but can help to build you as an expert. If you don’t have the chance to write a full summary, a few points that highlight the critical takeaways will go.
Investigate a question about – Sharing a post and then inviting people is a vast way to drive action.
Can pick a quote from – Is there something that you discover super compelling in a bit of content you’re creating about sharing? If so, use it with the part. This is also an attractive way to boost compact.
3. Be Social
When sharing content, you should tag the primary author in your post so that they know that you’re giving their content. Better yet, create a little more time out of your day to send a personalized note allowing them to know. The proceeds will pay off in the extended period.
4. Publish your content at the right moment
If the share of the action is curating content, the other half is declaring it at moments when it’s more apt to be seen. This often looks like an unattainable feat, particularly when you consider that the average half-life of a tweet can be as short as 24 minutes.
Here are the particular things to keep in mind about the best 3 stands:
Facebook – While posting on Facebook, the best moments to display are when people are unfocused and apart from their work tables. People usually browse Facebook through the day when they have nothing else to do and develop a rapid-fire pattern, so keep things engaging and high force, and make sure to use engaging visual tools.
Twitter – Twitter’s demographics run more trained and expert, and more and more people are using it as a reference of news, and a way to relate to a tightly curated particular reader. Leisure time like this is the ideal chance to give people something great and more important to sink their teeth into. Since Twitter is short-form, and the half-life of specific tweets is limited, your plan for Twitter should include a higher amount of content than you’d use elsewhere.
Instagram – Almost two-thirds of Instagram’s users are aged between 18 and 30, with over 71% of people in this age group, stating that they actively use Instagram. Instagram use periods much advanced than other social media apps, with the peak periods being after 9 pm, so keep this in mind when analyzing what and when to post. Also, retrieve that Instagram is primarily a visual app that’s massively aspirational.
Leave a Comment