Google Tag Manager encapsulates three prime processes:
Trigger: The time and position of placing the exact code.
Variables: Repeated information that is required for tags and triggers
Advantages of Google Tag Manager
Website changes take place at increased speed without involving the role of a developer. GTM plays a crucial role in increased improvement in tag implementation time.
GTM does not make your site vulnerable to attacks. It does not let your website getting crashed or burnt. It would not even open doors for future weaknesses. GTM does not disintegrate the site. It only creates ‘Tags, Triggers & Variables’. It does not even provide a hacking option for hackers.
It lets you test every code before going live using the preview mode
It facilitates the users with the options to set permissions for individual users. Some of the provided options include view, edit, and publish.
GTM has an integrated tag for Google Analytics, AdWords conversions, remarketing, in addition to third-party tags.
Applications of Google Tag Manager
GTM lets a user track all possible data through it with ease.
Some extensive GTM tracking features are listed in the following:
Content Links Clicks Tracking
File Download Tracking
jQuery Ajax Lister Tracking
Outbound Link Clicks Tracking
Website Page Load Time Tracking
Page Scroll Tracking
Dynamic Pages Canonical Tag Implementations
Dynamic Meta Tags implementations
UTM Tags Implementations
YouTube Video Tracking’s
Google Tag Manager plays an instrumental role in reducing the loading speed of the website and also dwindles the efforts of the team members. GTM helps you to implement all possible third-party tracking codes on the website feasibly and efficiently.
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