Instagram is one of the most popular social networking sites in the world that has an active user base of more than 200 million. More than 50 million images are shared daily on Instagram. From a mainstream image sharing site to a marketing platform, Instagram has witnessed its metamorphosis in the last few years since its acquisition by Facebook. It provides a stellar platform for brand promotion, content marketing and network building for a substantial number of brands and individuals. Engagement rates on Instagram have shattered all the records set by other social media channels previously.
Social media marketing is acutely incomplete without Instagram branding and when it comes to branding on Instagram, the count of followers matters the most.
Whether you’re already a reputed brand or slogging hard to become famous, these 8 brilliant tricks will support you in achieving the coveted exposure on Instagram and gain followers in no time.
Create a strong bio
Your Instagram bio should be optimized for targeting the right set of the audience for your posts. Instead of opting for the perfect description of your brand, you should make it eye-catching by inserting a hook such as how your Instagram profile will help your followers or why people should follow you.
If you want, you can alter it based on your goal. Start including a tangible call-to-action in your bio such as ‘visit my blog’, ‘subscribe to my email list’ or ‘watch my videos on YouTube.’
Find the Relevant Hashtags for Your Business
Hashtags increase the visibility of your posts. The right set of hashtags explains your posts properly.
Hashtags are used for navigation purposes on Instagram and to find out the specific posts attached to them.
Start putting your hashtags in the comment section on your own photo.
To keep it unique and definitive, use hashtags that look convincing to the targeted audience.
Start identifying which hashtags are used by your competitors and determine which hashtags have the highest metrics in terms of engagements like comments, shares and follows.
Include hashtags that perfectly describes your business, the objective behind posts, your target market, and your location.
Avoid pasting same hashtags again and again for each post. You can use up to a maximum of 30 hashtags per post.
Use hashtags that already have a strong follower base or community around it.
Consider adding hashtags that are primarily used by your target market users.
Post appealing visuals
Instagram comes with power-packed image filters that provide you with advanced photo editing features to edit the photos you want to post on your Instagram profile.
Photos of individuals are more acceptable to the followers rather than photos with simple and cliched designs.
Impressive visual content remains the speciality of Instagram.
Make sure you use similar palettes for every image you post on Instagram. Try to stick to a single filter in order to maintain the congruence of all your posts.
Use special fonts, brand colours, and logos that create a profound impression in the minds of your fans.
Every image should be unique in its own way. Create an attractive layout by incorporating colourful patterns and shapes into your image.
Get creative with your captions
Instagram only allows the first three lines of your image caption to be visible in the news feed of your followers. But that should not restrain you from becoming creative and going beyond the ordinary.
Your image caption should be self-explanatory, interesting and engaging. Don’t wreck it with over-abundance of hashtags.
An image is worth more importance than textual content and our brain processes images faster than texts.
Try to include a caption that perfectly goes with the post and the motto of your brand. Is possible, spice it up with a story to grab more attention.
Engage your followers with stories
Instagram is a dedicated platform for visual creatives such as Photographs, videos, and stories. Instagram stories appear at the top of the feeds of your followers and remain there for only 24 hours.
Try to post more than 10 stories on a regular basis. You can combine them together to form a long video.
Instagram stories are featured on the Instagram Explore page that even allows the people who are not following you on Instagram to watch your story.
Instagram stories act as short trailers for your products, services, business and produce an indelible impact on the minds of the followers.
Instagram Stories feature also have Instagram geo-locations and hashtags clasped to them. It enables your story to appear in the stories for numerous locations and hashtags. Instagram stories work for both businesses or landmarks and the locations (cities, towns) in which they are situated.
Sometimes your story containing a video or a picture may be visible for specific hashtags and when you take a note of people who have seen your story, you will discover the name of the pages who have viewed your story.
Cross-promote your profile on other platforms
Another way to get more Instagram followers in 2018 is by promoting your account on other online platforms like Facebook, Twitter, Quora.
In your Facebook and Twitter bio, plug the link to your Instagram account.
If you frequently send newsletters to your subscribers, you can insert the link to your Instagram account at the bottom of your email.
For all the videos you upload on YouTube, you can mention the name of your Instagram account with a logo at the end of every video.
If you are writing guest blogs, don’t forget to include the link to your Instagram profile in the author bio section.
Even, you can have the link to your Instagram profile printed on receipts, advertisements, event invitation letters.
While running a campaign on radio or television, you can direct your audience to explore your profile and use your hashtags.
Partner with influencers
Partnering with social influencers help you grow your Instagram followers in record time.
Collaborate with brand influencers whose target audience exactly matches yours.
Browse through hundreds of Instagram profiles before choosing the right one for your business. Research for hashtags and find the influencers who have the highest number of engagements (likes, shares, comments).
After selecting the promotional partner for your page, you can start working on increasing the count of followers on Instagram. Some of the influencers might even demand monetary benefits in exchange for promoting your page with their audience.
Hence, focus on building a strategic partnership with the influencer and pitch a win-win promotional plan for both the parties.
Run Instagram Ads
In 2018, organic reach on Instagram is slumping. Hence, boosting your posts on Instagram for an extensive reach is highly encouraging for small to medium-sized enterprises and brand influencers.
Once you publish a post on Instagram, you can promote it among the like-minded people who are already connected to your page.
You can also customize the audience by targeting your posts based on interests, age, location and gender.
Your daily budget should not affect your other marketing activities. Start with a reasonable amount for Instagram ads and adjust your posts accordingly to record the desired engagements from your audience.
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