Key Points to Consider While Doing Technical SEO Analysis

Search Engine Optimization (SEO) is one of the most important methods which regulate the rank of a particular website on a search engine result page. For better browsability on search engine platforms, website optimisation is of utmost necessity. We are in the first month of 2019 and ready to provide you with the guide for the checklist on technical SEO.

Technical Analysis Checklist

Technical SEO is a highly important aspect of the elaborate SEO mechanism. It should be implemented appropriately to maintain the structure of your website. If not managed correctly, your website structure might get broken. It is not as difficult as it sounds.
Here are some points you might consider in technical SEO checklist

XML Sitemap

This .xml file contains all the pages of your website. Search engines like Google, Yahoo, and Bing can employ the XML sitemap as a reference for crawling your website.

URL Structure

A search-engine friendly URL is the need of the day. It acts as one of the best SEO practices that help the website and improve user navigation. It is noteworthy of mention that the website is crawled and indexed by search engines. Hence, meta codes must be optimized, CSS and JavaScript issues should be solved.

Site Errors

Advanced tools like Google Webmasters and Bing Webmasters are used to evaluate the health of your website. These tools remove crawl errors such as ‘4xx’ and ‘5xx’. The problem of inaccessibility of some pages in the XML sitemap can also be reduced alongside minor 404 errors.

Canonical Issues

Canonical URLs are those URLs which replicate the content, but their URLs are different. The canonical tags are used to avoid issues related to the duplicity in the content part.

SSL & HTTPS

The newly arrived Google update marks HTTPS as one of the ranking factors. It was one of the significant factors for eCommerce websites but it has become exceedingly important for all the websites present across the web.

Pagination

This feature allows the logical linkage of content on multiple pages. This initiative improves crawl depth and fixes duplicate content issues.

Loading Speed

Faster site speed is bound to offer a better visual experience to the users. It plays an indirect role in improving conversions of a website. Hence, the website speed should be optimized necessarily across different platforms such as laptops, tablets, and mobile devices. The JavaScript and CSS files are optimized making it a comprehensive experience for the users.

Mobile Friendly Nature

Studies collected from various internet sources clearly reveal that websites with optimized SEO augment visibility for smartphone crawlers since such websites perform well in terms of delivering user experience. Google prioritizes user experience for better results and hence proper strategies must be executed to create mobile-friendly URLs, site structure, and repairing faulty redirects.