Social analytics stage Quintly has handled new research of Instagram post-performance, examining more than 34k Instagram company outlines, and 5.4 million posts, which were printed between January 1st and June 30th, 2019.
The summary presents an up to date view of what’s going on Instagram for brands right now – and with Instagram’s algorithm always growing, and practices like hiding total like numbers in play, the Instagram scene is changing fast.
Here’s a glimpse at critical conclusions from the record:
First off, Quintly’s researchers discovered that, despite the increasing demand for video content, images continue the most common post type for brands on the platform, by a notable edge.
That’s not overly unexpected – its easier to build good-looking still picture posts than it is to develop up with, and create good videos. But even, the demand for image posts over videos means that a lot of companies are avoiding essential events on the stage, as Quintly’s further insights present.
Brands should be seeing beyond image posts if they want to maximize their Instagram accomplishment, with even carousels seeing significantly more engagement than pictures. Worth reflecting in your 2020 strategy.
Beyond post signs, the next crucial creative part Quintly’s team looked at was captioned, and whether caption length corresponds with improved post-performance.
As per Quintly’s data, the bulk of brands use more than 150 characters for each of their post captions, with several using over 300 characters in their updates.
Is that a good move?
Interestingly, for more enormous profiles Quintly’s data revealed that no title at all was the best option to spark compact, but for everyone else, titles of between 1 and 50 characters saw the best reply rates.
So shorter titles are better, and many brands are not currently adhering to this.
Quintly also studied at the use of emojis in posts, and whether they can help brands drive engagement. Quintly’s researchers discovered that the majority of brand forms are currently not using emojis in their Insta post titles.
But they clearly should be – according to the data, “the higher the number of emojis related, the greater the number of communications.”
Emojis may feel unusual for your brand posts; they may not feel real or able to complete. But the numbers here would recommend that they are worth hearing, at least in some measure, with posts with no emojis seeing the lowest average interaction flow.
And the last major part of Quintly’s study looks at hashtags, and how many hashtags is the right price to maximize your brand post engagement.
Unsurprisingly, Quintly found that smaller profiles are using more hashtags, with more substantial companies likely requiring them less for an improved appearance.
And that gives perfect, logical sense – as Quintly found, smaller profiles which use infinite hashtags do see better commitment rates per post.
The more your readers, the less you’ll need hashtags, but for the majority, practising more hashtags seems to be a more authentic way to go.
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