It results like social media marketing trends emerge every year. Whether it’s a new social media marketing or just the launch of new stories, social media platforms are continually innovating to keep users engaged and entertained.
It can be hard for small businesses to keep up with all the latest features, tools, and tactics. However, staying current with social media marketing trends and best practices is essential for businesses that want to remain competitive in the busy digital market place. As platforms change and new patterns emerge, marketers need to adjust their social media strategy to account for these changes.
Below are the best social media marketing trends. Keep browsing to find out what these trends suggest for your small business and how you can leverage them:
1. Live reach on social media channels is decreasing.
Significant control over social media channels is proceeding to decline. This is one of those social media marketing trends that you may have seen growing for the past few years. While social media platforms like Facebook and Instagram try to make the user activity more efficient, they tend to cut down on the amount of branded information in a user’s feed.
2. Video is one of the most compelling content forms on social.
Video has become one of the most potent means for the modern marketer and is one of the social media marketing trends that are here to linger. This is particularly true when it comes to social media marketing. If you aren’t adopting video as part of your social media marketing strategy, then you’re missing out on the chance to reach and retain your target viewers.
3. Ephemeral content provides higher engagement rates.
With the start of Snapchat, ephemeral content has grown one of the biggest social media marketing trends of the preceding few years. And other social platforms such as Facebook and Instagram have now bounded on this trend by adding ephemeral content as part of their platform expertise.
4. Facebook reports become a vital asset for small businesses.
When it happens to digital marketing, customer reviews can make or destroy you. The same is true of your reviews on social media platforms like Facebook. One of the most important social media marketing trends you’ll need to pay heed to is consumers’ increasing reliance on Facebook reports as part of their buying decision.
5. Savvy consumers have become better at avoiding advertising.
The modern consumer has become incredibly good at avoiding promotions, tuning out sponsored content, and sometimes even blocking advertising. This is one of the newer social media marketing trends that presents a challenge for many businesses.
While traditional marketing philosophies focus on selling to the consumer, small businesses need to take a new approach if they want to engage their social media audiences. Rather than using sales language and going straight for the conversion in their social posts, businesses need to create social media content that’s authentic, engaging, and valuable.
6. Retargeting through social media ads becomes an essential part of marketing campaigns.
As we mentioned before, social media advertising is a great way to complement the organic content in your social media strategy. However, retargeting ads can be a real game-changer for brands that want to re-engage those who have visited their site without making a purchase.
Social media platforms like Facebook allow you to reach back out to site visitors after they’ve left your site. These retargeting ads allow your company to use essential and targeted content to try to bring the visitor back to your site to follow through with the change, whether that is a purchase or something more.
7. Small businesses need to pay more attention to social listening.
Social listening is becoming even more critical for small businesses that want to reach new audiences. Social listening is the method of controlling social media for information about what customers, competitors, influencers, and experts are saying.
You can read a lot about your target viewers through social listening. Look for what questions they commonly ask about products and services and what frustrations they voice through social media. You can use what you learn to develop social media content that helps address these concerns before they even express them to your company.
8. Influencer marketing reigns supreme on social channels.
Though influencer marketing is not a new idea, this type of marketing remains one of the most popular social media marketing trends today. Influencer marketing involves businesses partnering with social media influencers. These are people who have lots of fans and followers on their social media profiles, and consumers often look to these individuals for advice or guidance on different topics.
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